When it comes to the Fashion industry, if you’re not moving forward, chances are you will be left behind. In the new digital era, the world of fashion is changing faster than ever before. While what we wear still tends to make fashion comebacks, how apparel is produced, marketed, and sold is changing as a result of technology.
If you are looking for ways to promote your business and take advantage of technology, here are six tech trends in the fashion industry.
Trend #1: Wearable Technology
As Google Glass has made its way through the market, wearable technology is breaking its way into the fashion industry. Apparel such as Misfit Shine provides function and style with an activity tracker that doubles as Bluetooth and jewelry that transmits data to your iPhone.
Imagine clothes with solar panels that can charge your mobile devices as your go, apparel that purifies the air, transforms appearance according to mood or sound, or even smart fabrics that adjust comfort by texture or color based on the temperature of the environment. Yes, it is all coming soon in the world of fashion.
Trend #2: Smartphone Commerce
According to the Branding Brand, smartphones are changing the way retailers and brands connect with their consumers, and it’s only just the beginning. From mobile-optimized shopping experiences filled with virtual showrooms to social media integration, real-time customer service, and personalized data advertising, retailers are taking advantage of the mobile experiences to meet the demands of today’s millennial shoppers.
Trend #3: 3D Printing
As the world is finally getting used to 3D printing for all types of things, more 3D-printing couture looks are making its way down the runways. With this disruptive technology opening more doors, designers can seek for more inspiration and innovation in materials and processes for designing and producing apparel.
What should we expect? Perhaps you can search through the site, buy it and print it. This makes shopping transactions complete within a matter of minutes or even seconds for must-have clothing designs and reproduction. Now retailers will be able to sit back and whip up their 3D printing for custom versions in the comfort of their space.
Trend #4: Design for Online
In an environment where you can only view without the ability to feel, how can you create fashion that will attract consumers? One way is to market and present your brand and provide more than just visual aspects of the products.
In return, sites will gain more viewing traffic with visual prints and textured fabrics that make an impact. 3D printing and other software tools are always making its way to tech-savvy designers to provide room to explore and embrace creativity.
Retailers will also be able to take advantage of technology to collect data, interact with customers and observe shoppers on social media as a way of identifying interests and emerging trends. This will allow them to make better strategies for great consumer success for the long run.
Trend #5: Fashion runways are turning into tech events
Fashion shows have always been about creating drama and pushing the edge. But today, designers and production companies are using the most out of technology to create new heights and elevate events. Thanks to technology, models walking down the runway can appear submerged in water or even view the action in a 360-degree panorama. Now, fashion shows provide technological delight as they have already been seen in New York, Paris, Milan, and London.
In addition to the dramatic effects, bloggers and brands are broadcasting live behind-the-scenes and in the crowd from events to social media. This allows them to voice their opinions and influence purchase decisions of shoppers in real-time.
Trend #6: Technology in physical space
From contactless checkouts to proximity marketing, in-store shopping is taking a major makeover as brands are adding technological elements to the physical location. Retailers can provide a satisfying shopping experience that heightens the expectations of millennial shoppers.
Web sites can offer unique features such as virtual fitting rooms when you can “try on” fashion, keep track of hits of specific articles of garments.
As fashion is always changing, technology is making its foundation in the fashion industry. Retailers and brands are embracing innovation and are becoming better equipped to compete in the age of technology.
What other tech trends in the fashion industry are you excited about? Comment below and let us know!