With the amount of technology we have today, Consumers now have more ways to shop than ever before. But along with convenient shopping experiences comes an increase of short attention spans. This means if you have an e-commerce business and want customers to buy from you, you will need to attract their attention and keep it
So how can brands achieve that? The following are eight ways brands can improve the online shopping experience.
1. Encourage Genuine Greetings
Whenever you walk into a store, you most likely expect an employee to welcome you. Include that same enthusiasm by focusing on greeting people on your site. With this, you can incorporate a personalized greeting banner or a window with the shopper’s name by using dynamic web personalization tools. Marketers will be able to integrate these tools into their site by greeting visitors and helping them through their shopping experience.
2. Ensure that the site loads quickly on both computer and mobile device
Strive to keep loading time no more than a few seconds. The biggest threat to any website is slow loading. Customers who are willing to spend won’t want to wait around and look elsewhere. Be sure to prioritize mobile device users. Studies show that only two-thirds of cell phone users now use their phone as the primary way to access the web. As a result, companies will need to keep up and enable all aspects of customer relationships from browsing to engaging to purchases with the brand to gain better functionally.
With online customers today, they want information faster than they can ask for it. Retailers will have only a few seconds to grab their customers’ attention and complete the transaction. To keep potentials customers on the page, retailers need to optimize their websites to guarantee optimal performance regardless of the network connection of the client – whether it be on a desktop, tablet, or a mobile device.
3. Focus on navigation
Customers expect to be able to navigate through any website. By limiting unnecessary features and clicks like auto-scroll, this will help users to navigate quickly and avoid losing interest due to technical difficulty. Be sure to invest in quality site search technology.
Web sites often neglect their site search. This can be potentially damaging as the search provides an efficient way to connect users with their desired content. Search queries, clicks and user feedback, will be used to give a better-personalized experience in the long run.
4. Don’t underestimate the power of high-quality photos
Remember that a great picture can sell more products than with a low-quality image. Some companies say that generic or commonly recognized products won’t need that level of visual interest. However, online shoppers think that beautiful images bring reassurance and help identify what they’re buying exactly.
In this day in age, we live in a world filled with visual interest. Having a great website with quality images will keep customers coming back for more. Additionally, using products being used will only heighten the online shopping experience. This will give shoppers the ability to view other products of interest.
5. When it comes to content, choose quality over quantity
When it comes to content online, less is more is often held right. Having excessive images or too much text can quickly clutter the site and hinder the customer’s overall shopping experience as well as distract them from products they intend to purchase.
6. Include customer reviews
Web sites with customer reviews are shown to be more than ten times more trusted than marketing pieces from organizations. This allows organizations to provide community discussions, so let them do the talking. Brands can improve their customer’s overall experience by offering product reviews not only on the site but also on mobile apps as well as in-store displays.
7. Use the power of color psychology
Ever wondered why some colors attract people to businesses? Pay attention to color psychology when you plan your scheme. Web sites that use booking engines often choose green for checkout or payment buttons. Technically green means “go” and will play a positive association in the mind of the consumers.
8. Make it easy for customers to get a hold of you
Customers tend to have short attention spans and have little to no patience when it comes to hunting down your email address or contact number. When customers have a hard time reaching you, their impression of your website and business will drop when the time is wasted on something that should be found within seconds.
What other ways can brands improve the online shopping experience? Comment below and let us know!